To be cited by an AI, your content has to be clear, structured, factual and authoritative. Here are the seven levers that make the difference.
1. Answer the question directly
AIs extract answers. Put the answer in one sentence, at the top of the section, before expanding on it.
2. Structure for extraction
Short paragraphs, explicit headings, lists, tables: every block must make sense on its own, lifted out of its context.
3. Mark it up with structured data
Schema.org (FAQPage, Article, Organization) makes your information machine-readable — a strong signal of citability.
4. Lean on facts and figures
AIs favour precise, dated sources. One sourced figure beats a vague claim.
5. Build your authority
Mentions, citations and quality links reinforce the trust that engines — classic and generative alike — place in your brand.
6. Make your entity unambiguous
A consistent name, a clean about page, linked profiles: the AI has to know exactly who you are.
7. Keep the content accessible
Clean HTML, content readable without JavaScript, fast loading: if the crawler cannot read your page, it cannot cite you.