NEW GENERATIONDIGITAL AGENCY
THE BLOG
Understanding the new search.
SEO, GEO, generative AI: our analyses to stay the brand Google puts forward — and the one AIs cite.
GEO
How do you get cited by ChatGPT and generative AI?
Seven concrete levers to turn your brand into a source AIs recommend.
Read the articleStrategySEO vs GEO: what are the differences in 2026?
Objective, content, structure, measurement: how classic search optimisation compares with optimising for AIs.
Read the articleGEOWhat is GEO (Generative Engine Optimization)?
GEO is the craft of being cited by generative AIs (ChatGPT, Gemini, Perplexity). Definition, how it differs from SEO, and the method.
Read the articleWant to be cited by AIs?
We audit your presence in ChatGPT, Gemini and Perplexity, then hand you a prioritised GEO plan.